Audi Innovation Hub

— Dubai 2018
Project Overview
Audi Middle East commissioned MEAN*, an innovative Dubai-based architecture practice, to design and build the Hub to reflect their brand ethos of “ Vorsprung durch Technik ” or ‘Advancement through Technology’ and to reflect the theme of this year’s [2018] Audi Design Award; ‘Connections’.
Starting with a line - the simplest geometry used to connect two bodies - MEAN* envisaged a curved structure sweeping in space, bridging exterior and interior spaces, woven with connecting lines.

MEAN* worked with generative design tools and digital manufacturing as well as aluminum, galvanized steel, tensile cables and recycled rubber from car tires to build the structure as a spatial innovation apparatus that pushes the boundaries of structural and architectural design.

The design features a symmetrical architectural and structural layout that recalls the balanced nature of the contemporary automobile. The mechanically fixed structure is identical on both halves of the central symmetry line, for ease of fabrication, assembly and reassembly. The central spine of the space features an arched covering, fitted with generative lighting patterns that resemble symmetrical constellations.

The brightly lit, digitally manufactured structure, is a white contrast to the black matte rubber surface manufactured and supplied by Bee’ah, which covers the façade of the structure.

The material, made from reconstituted vehicle tires, has been recycled into an environmentally conscious and efficient building material. Fitted with a space for the latest Audi A7 to be showcased, an area for talks as well as a space for refreshment and gathering.

The space provided the venue for the week-long program of Audi Innovation Talks, showcase space for two of the latest Audi models and the winner of the annual Audi Innovation Award.
  1. Type :
  2. Size :
    165 sqm
  3. Status :
  4. Architect :
  5. Lead Architect :
    Riyad Joucka
  6. Team :
    Wael Nasrallah,
    Yara Manla,
    Rasha Saffarini,
    Kavya Chandrasekar,
    Stephie Moukarzel

  7. Photos :
    Dennis Wierenga
  8. Date :

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